Digital Marketing Manager

Responsibilities:

• Design and oversee all aspects of the marketing department, including our marketing database, email, and other advertising campaigns
• Plan, implement and monitor all digital marketing campaigns, including SEO/SEM, and display advertising across all digital networks.
• Develop and monitor campaign budgets
• Identify trends and insights, and optimise spending and performance based on insights.
• Develop strategies that drive customers to the app store for acquisitions
• Collaborate with internal teams to create landing pages that would optimise mobile downloads and acquisition
• Suggest activities for improving the quality of content online
• Oversee and manage all contests, giveaways, and other digital projects
• Work with your team to brainstorm new and innovative growth strategies
• Prepare accurate reports on our marketing campaign’s overall performance
• Stay up to date with the latest technology, industry and market trends, and best practices

The ideal candidate must have;

• A minimum of 2 years experience as a Digital Marketing Manager with experience in mobile acquisition
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimising landing pages and user funnels
• Solid knowledge of analytics tools and MMPs (E.g., Google analytics, AppsFlyer, Firebase, etc.)
• Working knowledge of Ad serving tools
• Outstanding communication and interpersonal skills
• Up to date on the latest trends and technologies in digital marketing

Nice to haves;

• Copywriting abilities
• Have an idea of what good design is
• Self-starter with the ability to work independently and collaborate with a team

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